Why mobile readiness matters to your dental SEO marketing plan
You might not believe it at first, but having a mobile friendly site for your dental firm is hugely important to your SEO – and that means it’s important to your practice’s bottom line.
SEO, as you know, is always changing, and many of the top SEO gurus are predicting that in 2017, mobile friendliness is going to be a bigger factor in a site’s SERP ranking than ever before – and it’s been a big factor for five or six years at the very least.
Lucky for you, your team at PromoteDental has a great, easy to implement plan for making your site (and external properties related to your site) mobile friendly in order to get you more clients on autopilot!
Step 1 – Making Your Main Site Mobile Friendly
This is the most important step, and it might also be the easiest. Why? Because Google gives you all the answers.
Many SEO marketers think of Google as the enemy – an entity they have to trick into promoting their clients for them. However, the best SEO marketers really look at what Google has to offer, hoping to help clients up by taking advantage of what Google gives them instead of trying to compete with Google.
So head on over to Google’s webmaster page on mobile friendliness and see if you can implement any of what they suggest – we at PromoteDental are big fans of responsive web design – in order to make your site more mobile friendly. If you can’t, it may be time to hire a programmer or a dental SEO marketer.
Remember, you can’t trick Google forever – but if you or your SEO marketer works with Google and within Google’s guidelines, there are no limits to the amount of SERP success your dental practice can have.
Step 2 – Get All of Your Automatic Mobile Friendly Backlinks in Order
Because mobile friendly sites rank higher on Google SERPs and Google inherently values them more, it also values backlinks from mobile friendly sites more than from sites that are not yet mobile friendly.
So it’s important to your business that you get backlinks from a good number of mobile friendly sites – remember, backlinks are the single most important factor in determining where your site lands on SERPs.
Luckily, you have some automatic “votes” (in the form of backlinks) from mobile friendly sites – sites like Yelp and Facebook, and other external properties related to your site that you have some control over.
If you haven’t already, head over to our posts on external properties/local SEO and social media marketing for dentists to get the scoop on how to set up profiles on these sites and use them to generate valuable backlinks that will boost your clinic’s SERP ranking.
Step 3 – Seek Out More Mobile Friendly Backlinks
However, your automatic mobile friendly backlinks from these sites probably won’t be enough – remember, the smartest of your competitors will have these as well.
You need to chase more backlinks, especially from mobile friendly sites like news media and major sites like Wikipedia. If you can get backlinks from sites like these, your SERP ranking is sure to go through the roof.