Three More Ways a Big Social Media Presence Impacts Your Bottom Line
We just posted about how important social media is to your dentistry’s SEO viability and success a few days ago, but wanted to emphasize our point and explain further benefits of social media to dental marketing with an additional post detailing three more ways social media can help you get patients on autopilot for a minimal upfront investment.
1. Connecting multiple social media accounts to each other and your main sites with links can improve your search result rankings and make you generally more accessible to dental clients.
One of the ways Google and other search engines determine a site’s relevance is by the number of links to that site from other legitimate, well-established sites – including social media platforms such as Facebook, Instagram, and Twitter.
That means that having multiple social media profiles, all linked to each other and to your main site, will create a large network of opportunities to boost your search engine listing results.
Links between all of your online profiles and properties also provide customers with an easy way to contact you through different channels for different reasons. For example, a new patient may call you or submit a web form on your main site to set up an appointment or get a cost estimate for a particular operation, but might look at your Facebook or Google Plus profile for general information about your practice (such as location, hours, etc).
Having information and avenues of contact in different places on the web will make your dentistry accessible to a wider variety of customers. If they see your name and information about your business on a number of sites they frequently use, they may be more likely to turn your way when they need dental work done.
2. Messaging services such as Facebook’s are many potential patients’ preferred method of contact.
There are plenty of ways for an individual to contact a dentist, especially one with a large online presence and clearly, professionally present information. However, many of them don’t use business websites or phone calls as much as they might have five or ten years ago. Facebook, however, is used all the time.
As such, simply having a Facebook page that potential and current patients can message may boost your bottom line. Also, responding to messages quickly will boost your page’s ranking on Facebook – meaning its ranking will also be boosted on Google in most circumstances.
3. Social media is truly the cheapest form of advertising money can buy, and can have huge return on investment.
Social media profiles are by their very nature free, even for businesses. While dental practices and other businesses often need to hire an experienced social media and SEO marketer for help creating and maintaining professional, efficient profiles, the initial investment is still very low – and because of the ubiquity and reach of social media platforms, the return on investment is huge in many cases, especially as one part of a larger-scale SEO or SEM strategy.