The Secret of Successful Dentists
It takes a lot of work to become a dentist, and running your own dental practice or working at a small practice afterwards is certainly a challenging job.
However, the challenge is all worth it if you find your job both lucrative and rewarding – and the best way to make more money as a dentist and to help more people with your dental skills is to market your practice extraordinarily well.
Good marketing is the surest way to get more customers. That’s one of the biggest secrets to success in the dental industry. Every dentist must either be a great marketer or hire a great marketer if she or he wants to be truly successful.
However, the marketing landscape here at the end of 2016 is different than ever before. What’s a dentist to do to navigate this complex, ever-changing marketing industry and unlock further secrets of dental success?
Why Marketing is Different in 2016-2016
Marketing changed drastically with the rise of the internet, and particularly with the massive popularity of search engines as the internet became more and more accessible to ordinary people. This has been happening since before 2000, and has only become more prevalent every year (or, really, every month) since.
Now marketing involves Search Engine Optimization, often abbreviated as SEO – the process of making your dental website and other properties related to your dentistry (such as a dental Facebook page or Yelp profile) appear higher in Google (and Yahoo and Bing) search engine results pages – also known as SERPs to people in the SEO industry.
Having your properties appear when people search for terms and phrases like “dentist near me” is like having free advertising for your dental practice – and has been shown in some studies to bring in more customers than any other form of marketing.
SEO has only gotten more effective and important over the years, spiking with the proliferation of smartphones and continuing to grow steadily since with the wider use of tablets and similar devices.
How to Have Great Dental SEO
SEO is a hugely complex science, and has spawned an entire industry of professional SEO marketers. As far as I know, we’re the only SEO marketing firm specifically focused on dentists’ unique needs.
However, before you hire an SEO marketer, it’s a great idea to learn a bit about the science, and see if there are any steps you can take yourself before paying for this type of advertising. Like any marketing campaign or hiring decision, starting a paid SEO campaign is a big choice, and you don’t want to rush it.
There are a lot of great, free resources out there on the internet to teach you the SEO basics, including our blog and others like the Moz SEO blog. And once you’ve mastered some of the basics, it’s challenging, fun, rewarding, and often extremely lucrative to learn about some advanced techniques and the latest changes in the world of SEO.