Marketing a dental practice isn’t an easy thing to do, and most dentists are doing it wrong. Many dentists rely too heavily on old-fashioned marketing campaigns and not enough on internet marketing. Here are seven of our best dental marketing tips with a focus on 21st-century markets.
Learning these contemporary dental marketing tips can work wonders for your practice and bring you patients on autopilot.
Dental Marketing Tips, No. 1 – Use Facebook to Your Advantage
Social media marketing is underused by professionals such as dentists, doctors, and lawyers. This is hugely unfortunate, but it also means that you can easily gain an advantage over the competition with a few simple dental marketing tips such as signing up for Facebook.
As the world’s most popular social media platform, Facebook can do many things for your business. It’s easy and quick to create a profile and get to work selling your services to people in your area.
Benefits of Facebook Marketing for Dentists
Some of the many benefits of Facebook marketing for dentists include the following:
- Free promotion to people in your geographic area through status updates, photo uploads, and other options.
- Free analytics on your Facebook fan base – who will also be your clientele base.
- Services like Facebook reviews, which work to expand and improve your public image.
- A platform to directly interact with customers through Facebook Messenger.
Read for dental marketing tips on how to get the most out of these benefits, as well as Facebook’s other marketing advantages.
How to Maximize the Benefits of Facebook Marketing
In order to get the most out of Facebook marketing, you will have to put some work in. This is because of the nature of Facebook and its users: because content on Facebook in general is updated regularly, you will also have to update your content regularly to stay ahead.
I would strongly recommend updating your Facebook page at least twice a day to get the most out of Facebook’s ability to be used for marketing. If you update this often, your content will constantly be in front of potential clients’ eyes.
It’s also good to offer promotions with every update or every other update. For example, you can offer free giveaways to anyone who comes in to your practice on a particular day. You can also offer discounts on services.
It is also very important to construct your posts visually. Visual content, such as images and videos, gets much more attention on Facebook than text alone.
Dental Marketing Tips, No. 2 – Expand the Benefits of Facebook with Facebook Advertising
There’s one last benefit of Facebook for dentists I absolutely need to tell you about: Facebook Ads.
Facebook Ads are one of the most affordable and useful forms of direct marketing out there. They’re easy to use and can be customized to target any particular market you think is a good fit for your practice.
Anyone with a Facebook business profile can sign up. The ads will appear in or around targeted demographics’ Facebook News Feeds, which means a lot of people could see your ads every day. They’re generally very attention-grabbing just by their placement.
You can also make your ads more relevant and attractive by checking out a handy guide to Facebook Ads online. There are plenty of good dental marketing tips out there regarding this.
Although Facebook Ads are a paid service, you could end up making back everything you spend. These ads are much more affordable and highly effective than most forms of direct marketing.
Another highly cost-effective and attention-grabbing form of direct marketing is email, which brings us to the next in our list of the best dental marketing tips.
Dental Marketing Tips, No. 3 – Develop an Email List
Want to know how to contact all of your clients at once? What about how to advertise to people you already know are interested in using your practice? There’s a way to do all of this quickly and at no cost to you: using an email list.
An email list is essentially what it sounds like: a list of email addresses. Specifically, these are the addresses of current and former patients, as well as people who may be interested in becoming your patients.
Assembling an email list is not easy at first. However, once the infrastructure is in place, it’s easy to add new addresses to the list.
There are several options for creating an email list. If your practice is very small, you may be able to keep one manually, using the Contacts feature in your business email account. However, most dentists and other professionals rely on email services.
These services allow you to email everyone on your list with the touch of a button. The service will also handle the maintenance of your list, although you can update manually as needed.
There’s also plenty of discussion about which email service is best. I would recommend trying both of the major free services to see how you like them. Then you might consider committing fully to one or looking for another option.
How to Get Email Addresses for Your Email List
This is where things fall apart for many dental marketers. Although signing up for an email marketing service is easy, putting a list together can be quite a challenge.
To start building your email list, consider using email addresses from some of the following sources:
- Patients or family members who email you directly.
- Email addresses on forms patients fill out at your office. Be sure to disclose that patient emails may be used for business use!
- Suppliers and others who email you directly.
- A form on your website promoting your email list. The email service should provide this for you.
It’s also important to be sure that your list is dynamic and always growing. If not enough people are signing up for email on your site, there might be a problem. You may need to work on bringing customers to your site, or making the email form more attractive or easier to find.
Dental Marketing Tips, No. 4 – Learn All About SEO (and Apply It!)
The best way to advertise your dental practice is through your own website. This is because you control all the content on your website. Also, your website is available anywhere, at any time, to anyone who is potentially interested in using your practice.
However, just creating and maintaining a beautiful, functional website is not enough. You also need to make sure that potential clients can actually find your website. That’s where SEO comes in.
SEO, short for “Search Engine Optimization,” is a set of techniques you can use to make your website more likely to appear higher on search engine result lists for relevant terms. In other words, SEO puts your website at the top of Google’s first page.
When Google, Yahoo, or Bing users search for terms or phrases like “dentist in [your town]” or “best dentist near me,” you want to be sure your practice is the first thing they see.
How SEO Works
SEO is a complex art and science. In the simplest terms, it involves the manipulation of certain factors that search engines use to determine sites’ relevance to searches.
However, the higher-level SEO techniques are best left to professional marketers with more experience. If these techniques are misused, they could have a strong negative effect.
There are a few things you can do to be sure that your site is doing the best it can, though. These include blogging – a hugely important marketing tool in its own right – and keyword usage.
Keyword usage involves using the words and phrases that you think people will search for in the content on your site. For example, if you think potential patients might search for “dentist in Scottsdale,” then you’ll need to use the phrase “dentist in Scottsdale” multiple times on multiple pages of your site.
You should also create engaging content. This encourages users to visit your site often, which boosts its popularity – another factor Google and the other search engines consider.
Having great content will also encourage other sites to link to yours. This is because they will reference the content on your site in their own content.
Links are one of the most important measures of popularity and legitimacy for search engines. Many consider them to be the most important of Google’s ranking factors.
Professional SEO services can also help you get links from other sites. If you consider hiring professional SEO services, do your research. Try to find an SEO service with experience in your particular field. SEO for dentists is not the same as SEO for lawyers, bar owners, or anyone else.
Dental Marketing Tips, No. 5 – Rank Your Site for Relevant Keywords
Choosing the keywords you want your site to appear in response to is one of the hardest parts of SEO. Even most dentists who are well-versed in SEO are doing it wrong.
The most common mistake a dentist can make when choosing keywords is being too general. Search terms like “dentist” or “dentistry” most likely won’t work for your practice.
This is because these search terms are already overused by other dental practices. It’s also because they occur so often naturally in content about dentistry.
The only dental practices that will be able to consistently rank for these search keywords are very large ones in large urban areas. However, by focusing on local SEO, you can be sure to get plenty of clients all the same.
How to Make Local SEO Work for You
One of my most important and frequently cited dental marketing tips goes like this: be sure to win at local dental SEO.
You can increase your site’s local SEO viability by using plenty of geographic cues in your content. This includes phrases like “[name of your town] dentist.”
Winning at local SEO is about even more than keywords, though. You’ll also want to be sure that your practice has a strong presence on Google Reviews and Yelp.
If your business is on Yelp, be sure to claim it! That way, you can reap the benefits of a Yelp profile, such as putting a link to your main site in the profile. It will also allow you to monitor and respond to patient reviews of your practice.
Through a combination of locally focused keywords and a presence on Yelp and Google Reviews, your practice can win at local dental SEO. Your Facebook profile and activity will also help you with local SEO.
Dental Marketing Tips, No. 6 – Use Google MyBusiness
Google MyBusiness is a free package of services offered to any and all businesses. Signing up for Google MyBusiness will ensure that your practice appears on Google Maps and can receive Google Reviews.
Both of these are hugely important to building a strong local web presence. This is important because it will positively affect your SEO and visibility online, as well as bringing customers in all on its own.
In fact, the services offered for free on Google MyBusiness can positively impact all of the other dental marketing tips mentioned in this article.
Having a listing on Google Maps is hugely important now that so many people rely on smartphones for navigation. Google Reviews is also a trusted and accessible platform for patients to read and write reviews.
Having a Google MyBusiness account can also help with your SEO. If a person Googles your business name and you’re signed up, the Google user will see a card on-screen with your review average, your location, and your main website.
Putting this information at potential patients’ fingertips is extremely important. A Google MyBusiness account can bring you patients on autopilot.
Dental Marketing Tips, No. 7 – Start a Retargeting Campaign
Retargeting is an underutilized advertising technique that can amazingly complement an ad campaign. It’s a bit complicated, but here’s a quick explanation.
- Someone interested in your practice visits your website.
- That person leaves your site, perhaps comparing your practice and others in your area.
- A “retargeted” ad for your practice appears in banner ad spots in their web browser.
- The person then returns to your site, his or her interest renewed.
Retargeting uses computer cookies to put your ads in front of people who have already visited your site.
Although this won’t bring your site new traffic, it can help make the final decision easier for people interested in becoming your patients.
Because major purchases like dental work are a big decision, people often take time and compare prices and reviews. Retargeting ensures that your practice isn’t forgotten during that process.
Unfortunately, a retargeting campaign is virtually impossible for an individual to set up on his or her own. However, there are professional retargeting services out there that essentially work like regular online advertising services, but specifically for retargeting ads.
Promote Dental can also set up retargeting services for you and your practice.
How to Take the Next Step and Put These Dental Marketing Tips to Work for You
Using any of these tips alone will affect your business positively. However, using them all together will give you a complete marketing package.
If you want to apply all of these dental marketing tips to your everyday business activities, create a specific plan. Decide the order in which you’d like to implement these tips. Also think about the amount of time and money you’re willing to invest in each one.
Once you’ve made a plan, start putting it into action. There’s no time like the present, especially when it comes to internet marketing. The sooner you put your plans into action, the sooner you’ll be ahead of the competition.
If you need help with implementing internet marketing, there are plenty of resources out there for you. You can read our blog for more dental marketing tips and greater detail on SEO for dentists. Web resources like Search Engine Journal can help you get a handle on SEO.
If you’d prefer a more hands-on approach to internet marketing assistance for dentists, feel free to give us a call or contact us via the form below. In addition to our paid marketing and SEO services, we offer free consultations for anyone interested in learning more about dental marketing.
The world of marketing is ever-changing, and the advent of the internet has brought these changes on faster than ever. In order to succeed at dentistry, you’ll also have to succeed at marketing, at navigating this fast and complicated world.