How to Market Your Dental Practice Like a Pro
You know that owning any kind of business means you have to be a good marketer to find success. If you’re a dentist, marketing your practice better means you both make more money and help more people.
However, marketing activities can often be too expensive or time consuming (or, worse, both) for many dentists to undertake. The bad news here is that you’re not going to find any success without good marketing. The good news is that making effective marketing decisions doesn’t have to be expensive. It also doesn’t have to take up all of your extra time.
Marketing is Easier with SEO
There’s a type of marketing called SEO – that’s an abbreviation for Search Engine Optimization – that seeks to market your dental practice by making it appear higher and more often in SERPs. SERPs are Search Engine Results Pages – the pages and pages of links that are generated when a person types a few search keywords or a search phrase into a search engine like Google, Yahoo, or Bind.
If your dental firm appears more often in SERPs for search terms and phrases like “good dentistry,” “affordable dentistry,” and “dentists near me,” then you’re virtually guaranteed to get customers on autopilot.
Our blog covers the basics of SEO, and our company provides SEO marketing and consulting services to dentists like you. There are also a lot of other great resources out there on how to use SEO like a pro and effectively.
How SEO Works
SEO involves manipulating certain important features of your dental practice’s main web site. It also involves manipulating similar features of other web properties related to your dental practice such as review sites, Google Maps entries, and social media accounts.
Crafting and changing certain features of these sites (or your dental practice’s profiles on these sites) can make it much more likely that your practice appears higher in Google and other search engine results because of how Google and the other search engines work.
The search engines use a variety of factors to get relevant sites in front of their users. Making your site more appealing to the algorithms that seek out and rank those factors in importance is what SEO is all about.
How You Can Improve Your Dental SEO Today
There are two ways to improve your dental SEO. You can do it yourself, which is free or cheap but requires a lot of expertise and time. You can also hire an SEO marketing professional to do it for you, which costs money but requires no expertise and very little time. You can also try to combine some elements of both of these approaches, doing some of the basics of optimization yourself but hiring a marketer for the more advanced work.
If you plan to improve your dental SEO on your own, the first thing you need to do is a ton of research on how SEO and the big search engines work. Our blog covers a good number of topics related to these things.
If you want to hire a marketer, you need to do some research first too. Make sure you find a marketer that will work well with you and your business, and one that knows the ins and outs of SEO both in general and in relation to dentists in particular.