How to Get Backlinks from Major Sites
In case you didn’t know, backlinks (external links from other sites) are the most important factor determining your SERP ranking on Google’s and its competitors’ results pages. Furthermore, backlinks from mobile friendly sites and sites ranked higher on Google (and/or other search engines) already are inherently more valuable than links from any other type of site.
These backlinks have been important forever – actually for as long as search engines have existed. In addition, mobile friendly backlinks are set to become more important than ever next year.
What does this mean for your dental clinic? It means that the best thing you can do right now to boost your SEO in 2017 and beyond is to get some great links – and because everybody’s going to be trying to do it, you need to jump on this fast.
In the spirit of immediacy and innovation, here are some surprisingly effective outlets to try to pull links from.
That’s right – news media is one of the best places to get backlinks from. Most news sources, even smaller, local ones, are prioritized and respected by Google and its competitors. That means backlinks from these types of sites may be more valuable than other backlinks – especially since most news sites are inherently more mobile friendly.
Getting a backlink from a news site can also result in a large swell of organic traffic – traffic direct to your site via the link in the article, rather than from a SERP.
But how do you get your dental clinic mentioned (and on top of that, linked back to) by a news organization? It’s simple, but challenging: you write a press release.
Press releases are actually one of the main things our company does to find you success on the SERPs – you can do it, too, if you have the time and effort to put into it, and if you can create a compelling and newsworthy release in the very specific and ever-changing AP Press Release Style.
Guest Posts on Blogs
Writing guest posts for blogs – especially blogs related to dentistry or some other facet of the dental industry – can be a huge way of getting links if you’re a good writer and you can devote enough time to generate a large number of links.
A guest post is an article that you write for another blog – and the upside of writing one is that you get to include your company and a link back to your main site as well as your name in the byline. You can also link out within the article text.
Hubpages and Similar Outlets
Although these types of posts have been devalued a bit by Google recently, they can still be a valuable part of an overall package.
Sites like Hubpages essentially work by allowing everyone to write informative articles on them freely – and the more well-liked your article is, the more exposure it gets. If you include a link to your site in the article, that exposure can lead to better SERP rankings and organic traffic!