How SEO Marketing for Your Dental Practice Works: The Basics
If you’re here, you’ve undoubtedly heard the term SEO (Search Engine Optimization) and know that this unique type of marketing can help bring customers to your practice. Many dentists and other businesspeople, though, are still in the dark as to what SEO really means.
This post will help you understand some of the benefits and nuances of SEO marketing for dentists. Although there isn’t near enough space here for the whole process to be explained, this post will also seek to give you some idea of how dental SEO marketing works.
So, what is SEO, anyway?
SEO is a unique type of marketing for dentists and other doctors and business owners that helps a website (whether it’s your own company site or another type of page, such as a WordPress blog, Facebook profile, or Instagram account) appear closer to the top of the first page of search results provided by a search engine like Google, Bing, or Yahoo!.
Appearing at the top or near the top of the first page for searches like “dentists near me” or “teeth whitening in Anytown, USA” will bring your business new customers. It is a more subtle, less expensive, and in many cases more effective form of marketing than buying space in magazines or broadcasting over TV or radio.
It gets its effectiveness from the fact that so many people use the internet hundreds of times a day. With the vast improvement of smartphones and advent of wearable technologies like smart watches within the past few years, your dental practice’s top-ranked search result could bring in dozens or hundreds of clients!
But how does SEO work?
With a better understanding of what SEO is, many dentists and other business owners start to wonder exactly how it works. It’s not something most people who use Google every day think about, but it’s a huge factor for businesses large and small.
Google and other search engines use complex, secret, and constantly changing algorithms to always keep the most relevant result to a given search higher on the list of results. Although no one outside of the individual companies’ top programmers knows these algorithms exactly, years of careful study and practice have helped SEO professionals figure out what works when it comes to SEO techniques for dentists and other doctors and businesspeople.
A number of factors are at play in those algorithms, such as keywords (the terms search engine users type into the search box), location, images, number of visitors and links, and very technical ones like meta-descriptions. SEO professionals figure out what factors a given website is lacking in and then brush up the website so that it appears as relevant to searches as it actually is—and earns its rightful spot at or near the top of the first page.
Because this work is so different from dentistry, we work in the background, tweaking your web presence and giving you ideas so as to boost your Google ranking while leaving you free to focus on what you do best—dentistry.