Big News About News – and What It Means for SEO
There’s big news about Google, and it’s all about the news. Here’s what it is, what it means, and how it affects you and your dental SEO marketing plan.
Goodbye, Google News – Hello, Google Top Stories
I read an interesting post on the Moz Blog today about Google’s new “Top Stories” results, which have replaced its old “News” results. Is this a simple name change or is the way news is actually presented on Google actually changing significantly?
The blogger at Moz believes this is mostly a user interface change, though there was speculation among many Google users and SEO thinkers that this might be the beginning of Google trying to get its act together when it comes to the fake news epidemic that has been plaguing its results – and has recently gotten both Google and Facebook in a lot of trouble.
We’ll definitely keep an eye on these latest developments for you, but it looks like no changes are coming for now. And the be honest, the new presentation does look very nice – if your dental firm is newsworthy in some way, this might actually be a good thing for you (though it probably won’t have a big effect for most of our readers).
What Does This Have to Do with Dental SEO, Anyway?
Any changes to the way news is ranked, vetted, or even presented by Google’s algorithm is a big deal to dental SEO and SEO for other small businesses because so many SEO firms use news articles and press releases to get those businesses attention.
However, it looks like Google’s “Top Stories” feature pulls from the same wide net of sources that was used for their old news results – and Moz did a pretty large experiment to verify that.
All this goes to say that not much has changed significantly yet – but it’s still worth looking at what Google does in the coming weeks, in case this is the start of something bigger that will have an affect on your dental SEO.
What Should I Do Now?
Our advice to dentists with an SEO plan involving the news is not to change anything, but to keep an eye out for new developments in this case.
However, even if there is a big change in news sorting, ranking, or presentation, it likely won’t affect dentists too much. Most dentists get write-ups in local news, which often doesn’t appear in the few results that are presented in Google’s news section anyway. Articles, videos, and other news pieces from local sources are designed to get your business local attention and your site a backlink from a verifiable source.
Unless you’re advertising with a known fake news source or local news is somehow devalued by changes Google may make to deal with the fake news problem, I don’t think this should affect your dental SEO too much. However, I’m sure the SEO community at large will be blogging and theorizing about it continually for the next week or so.